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Baby Activities, Pre School Toys

Baby Activities, Pre School Toys

New products, recently arrived in-store

Introduction to Baby and Preschool Activities

After all the is over, you are now holding your precious bundle of joy - your newborn baby – in your arms. When they are so tiny all they really need is you, lots of cuddles, plenty to eat and hopefully plenty of sleep. But newborn babies still do need interaction and stimulation and as they get older they will need more activities to keep them from becoming bored and lonely and also to keep them busy!

Here in the Baby Shop at WWSM we have many activity and baby toys designed specifically for babies up to about a year old. The toys and activities have been divided into categories on shelves; please see below for a more detailed look at what we have to offer on these shelves. You will find each shelf in the purple left-hand panel.

Our vast range of products

On the Activity Centres & Swings shelf you will find some great products for both soothing your baby and entertaining them. The Fisher Price Rainforest Jumperoo Activity Centre is for babies who can hold their head up by themselves so around 4 to 5 months old. Place your baby inside the spinning seat and make sure the height is right and watch them jump! It may take a little while for them to really jump but once they start they won’t stop. There are lots of activities to play with around the seat too for when the jumping gets too much and some babies even fall fast asleep in a jumperoo.

The Baby Walkers shelf has both sit in walkers and push along walkers on it. The Chicco brand makes some great baby walkers. The Chicco DJ Babywalker is bright and colourful and has a removable activity board on the front that has lights and melodies on it. You can use this sit in walker to help baby develop the action of walking and then once they are standing or cruising try a push along walker.

On the Fisher Price shelves there is a vast range of infant and preschool toys from the well known brand. Fisher Price was founded in New York in 1930 by Herman Fisher, Irving and Margaret Price and Helen Schelle. They began by selling wooden toys but as with many other toy manufacturers started to use plastic in the early 1950s. In 1993 Fisher Price became a subsidiary of Mattel.

On the Lamaze shelf and Lamaze High Contrast shelf you will find a selection of wonderful baby toys. Lamaze belongs to the Learning Curve Brand; two psychologists Jerome and Dorothy Singer from Yale University aid in the design and development of the toys and base this on scientific principles.

Three very useful pieces of equipment for your baby can be found on the Playgyms shelf, the Playpens shelf and the Rockers and Bouncers shelf. There are some great play mats and gyms from the Fisher Price and Lamaze brands, also please take a look at what is available from Chicco in the Chicco Room in the Toy Shop. A playpen is ideal for when you need your baby to be safe and sound while you get on with some jobs around the house or even just take a shower, we stock playpens made by both Baby Dan and Chicco. The Bouncers can also be used to help your baby relax, many have vibration features too, like the Fisher Price Lil Bearhugs Heart Beat Bouncer and the Chicco models too.

We really hope you enjoy looking at all of the Activities and Baby Toys we have to offer here in the Baby Shop at WWSM and hope that you can find just what you are looking for.


Lamaze Busy Bug Highchair Toy £14.99 Beatrix Potter PETER RABBIT Jack in a Box £20.45 Beatrix Potter PETER RABBIT Wooden Bookends £16.90 The World of Eric Carle: The Very Hungry Caterpillar Baby Teether Rattle £10.99 Little Tikes Garden Chair In PINK £13.99 Little Tikes Garden Chair In RED £13.99 Little Tikes Garden Chair In LIME GREEN £13.99 Beatrix Potter Wooden Dominoes Set (28 Pieces) £11.50

A selection of Top Brands available to buy online or instore