Malton and Norton Business In Action Survey
Our business community is generally suffering from a downturn in trade. One word
‘footfall’ is seen as both the cause and the answer to trading problems and the
business community’s goal must be to find ways of increasing it here in Malton
and Norton. Business in Action is hopefully enlisting the assistance for
improvements in the towns from the local councils led by Ryedale District
Council, who has asked for three key areas that we would want them to
concentrate on.
For this purpose we need to establish the views of businesses as per the
Questionnaire below. (Results to be published once completed)
- How important do you think the following factors are in adversely
affecting trade in Malton?
Out of town competition
Lack of inexpensive Parking
Lack of retail choice
Lack of visitor attractions
Empty shops
Other please specify - In terms of boosting trade in Malton, how effective do you think the
following would be?
Increase in tourism
Better quality street and town cleaning
Better historical building usage
Improved town signage on the A64 signage
Improved tourist/visitor signage
Other please specify - If the above changes were made which body or organisation do you
think would be best suited to deliver the change?
- The following are some suggestions that have been made to improve the
visitor’s impressions of the town. Which do you think would be most likely
to improve visitor impressions?
Street scene improvements
Pedestrianisation
Becoming ‘Towns in Bloom’
Riverside improvements
A town focal point such as a bandstand
Frequent police town patrols and more cctv monitoring
Reduce traffic congestion
Regular weekday events
Sunday Opening
Other please specify - How much do you think the following events have or would increase the
level of footfall in the town?
Thriving Saturday Market
Farmers Market
Ryedale Festival
Celebrate Malton
Motor Show
Dickens Festival
Town fun fairs
Christmas lights
Other please specify - Would you be prepared to become a Business in Action member (annual
membership fee £40)?
Yes Attend meetings
Yes Fully active
Yes Receive minutes and information
No Could you say why not?
If No Would you like to receive emailed reports on the groups activities - What sort of activities would you expect to see from a business led group?
- Would you say your trade over the last 12 months has?
- In the next twelve months would you say that trade will? Increased a lot, Increased a little, Stay the same, Decreased a little, Decreased a lot.
- Which of the following describes your business?
National Retail
Independent Retail with other branches
Independent retail
Internet
Financial
Other Service
results will be published once the Questionnaire has been carried out by an impartial third party.





